Notes for Case Analysis

These are just notes about Collaborative Projects......

Points from Article

Collaboration projects
 * Definition ....... from case.....
 * Are the most democratic form of social media and reflect well the idea of user-generated content.
 * Enable the joint and simultaneous creating of knowledge-related content by many end-users. Therefore, all users can equally post, add, or change content.
 * Have had an impact on society at large as well as the corporate world.
 * Allow consumer to exchange product information more easily than ever before, therefore, reducing in the long run costly call center interactions.
 * There are four types - MAYBE DESCRIBE EACH
 * Wikis
 * Social Bookmarking Sites or Collaborative Tagging Services
 * Online Forums or Message Boards
 * Review Sites


 * Illustrates the concept that the joint effort of a large number of actors can lead to better outcomes than each individual actor could achieve independently - the wisdom of crowds...
 * Wisdom of crowds need to meet three criteria
 * sufficiently large
 * consist of diverse set of actors
 * act independently of each other


 * Classification of collaborative projects - multi-dimensional ? - MAYBE ADD THE TABLE TO MAKE IT EASIER TO SUMMARIZE....
 * Type of Knowledge created - objective vs. subjective
 * Mutual independence of contributions - dependent vs. independent


 * Motivations of Readers and Contributors


 * Corporate Use of Wikipedia
 * Policies
 * 3 Bases of getting in
 * Crisis Management


 * Intra-Company Collaborative Projects


 * Own vs. third-party collaborative projects

Wikipedia

Plus

- Has been a catalyst for the diffusion of knowledge.

- Is a non-profit organization owned by the charitable Wikimedia Foundation.

Points of Concern

- The fact that ordinary people and journalists alike make use and believe the information on Wikipedia creates the need for managing this platform in a conscientious way.

- In order to be successful, these type of organizations crucially requires a specific form of organizational structure to be successful.

- The contributors have already read comments made by others before adding or modifying so the condition of independent actors is usually violated. To deal with this issue, they need to add sources and references whenever possible.

- Profile of contributors tends to be male, about 30 years old, computer savvy, U.S. based, and college educated so the condition of diversity has been an issue. To deal with this issue, several initiatives have been launched to diversify.

- The door is open to untruth and strategic manipulation

-

-

Recommendations

-Company wikipedia presence will be particularly useful if it is embedded within a larger Social Media Strategy.

-Social Media in general and wikipedia in particular are interactive and complex systems that cannot be fully planned in advance. It needs to be in constant ....

-The trend cannot be reserved so its better to accept the facts and use collaborative projects to their advantage but prepare and have a plan in place to deal with a crisis.

-

-

-

Theories Part