Case Guidelines

The Case Guidelines

Case example: https://continuinged.adobeconnect.com/_a931819597/p2ztg301unn/?launcher=false&fcsContent=true&pbMode=normal

Guidelines:

Articulation of key points and identification of problem or issue/ Analysis of Case

Clearly explains the key points in the case. Does not go into too much detail, but determines information that needs to be addressed. Defines problem or issue.

Evaluates the information provided in the case. Questions the accuracy of the case. Integrates own and others ideas.

Connection to theories discussed in class

Extends knowledge discussed in class. Uses key terms and appropriate jargon to identify, analyze and recommend issues in the case. Identifies more than two theories to discuss the case

Communicates Recommendations/ Innovative Thinking

Identifies multiple approaches for solving problem. Incorporates data from the case and theories from class to create well developed recommendation. Creates a new knowledge that crosses boundaries

Facilitation of Discussion

Facilitates and challenges peers. Continually creates deep discussion around case. Asks 2 or more questions to initiate discussion.

'''We are required to complete a group presentation on the assigned case. '''Groups were made for you on Canvas. If you are unclear as to how to find your group, please go to the Cases HBPS page in the Assignments for Social Media and Branding - Guidelines and Information module.

'''The presentation should be 10-15 minutes long and between 5-10 minutes of discussion. T'''he full case analysis including the discussion will be 20 minutes. Please make sure all of your teammates contribute to the discussion.

They will be breaking us up into two smaller groups from the class that you will be delivering your presentation to and discussing the content with for the Case Analysis.

' They expect us to tweet about the case to create conversations beforehand. '