Jamie's super page

Notes on Kaplan and Haenlein's// Collaborative Projects: About Wikipedia, the free encyclopedia

1.Overview

-Age of printed books for transmitting truth is coming to an end-collaborative projects are taking their place.

-Wikipedia is a collaborative project. Highly influential in terms of knowledge distribution. High on search engines.

-Article illuminates how businesses can use collaborative projects.

-classifies each type of collaborative projects

-discusses theoretical basis

-discusses user characteristics.

-how to enhance employee to employee activity ...(this is important for application)

2.Theoretical Concepts

-Collaborative Projects (CPs) enable joint and simultaeneous creation of knowledge content by many users/possibly most democratic form of social media

-Typologies of CPs:(4 categories) wikis,social bookmarking sites, online forums, review sites

-Typologies grouped on two dimensional quadrant matrix: (objective/subjective) + (Independence/dependence of contributions)

-objective+dependent=wikis; objective+independent=social bookmarking; subjective+dependent=forums; subjective+independent=review sites



Wisdom of crowds

-Wikipedia is empirically shown to be at least as accurate as encyclopedias. Joint effort of a large number of people can lead to better outcomes than each actor could achieve independently: wisdom of the crowds.

-In order to be wise the crowd needs to fulfill 3 criteria:

(1) be sufficently large (2) consist of a diverse set of actors that (3) act independently of each other

 -Wikipedia violates the last factor (3) because each contributor builds off of the previous. Balanced out by requirement of sources and references.

Readers and Contributors   -Two groups of Users: content consumers & content contributors   -Wikipedia necessitates reading before contributing (except for new article creation) therefore in both groups

-Contributors trust in the project and the quality of information

-Contributors must also trust administrators, Wikipedia is a non-profit org

 -Demographics of Wikipedia: 1.7 million contributors 4.5%(75,000) make 5 edits per month. 10,000 users make more than 100 edits per month. Male, around 30, US , college educated. Wikipedia looking for more diversity (see criteria above (2))

<p style="font-weight:normal;"> -Reasons for contribution: altruism, reciprocal exchange, self-presentation, pleasure seeking, opportunism.

<p style="font-weight:normal;"> -Big reason for contribution: being part of a community-share ideological, functional, content based beliefs. Commons based governance.

<p style="font-weight:normal;"> 3. Corporate Use of Wikipedia

<p style="font-weight:normal;"> Policies

<p style="font-weight:normal;"> -High in search engines therefore crucial to firm's presence.

<p style="font-weight:normal;"> -Wikipedia is neutral, should not be used for advertising

<p style="font-weight:normal;">The 3 bases of getting in

<p style="font-weight:normal;">3 rules for getting established on Wikipedia

<p style="font-weight:normal;"> 1st: Be visible and of interest

<p style="font-weight:normal;">Have secondary sources ready. Good PR can accomplish this. Be a topic of discussion in social media space. Maximize mentions in other wikipedia entries.

<p style="font-weight:normal;"> 2nd: Be associated with serious contributors

<p style="font-weight:normal;">If you are not known there will be a high chance of getting deleted. Edit and write other articles. leverage the the reputation of an employee who already has a wikipedia presence. Or meet at a wikipedian event.

<p style="font-weight:normal;"> 3rd: Be careful about what you write

<p style="font-weight:normal;">remain objective and neutral. Don't advertise or link to sales sites. Verify often to avoid bad surprises.

<p style="font-weight:normal;">Crisis management for Wikis

<p style="font-weight:normal;">As time progresses, an article is likely to get negative-involve legal concerns and scandals

<p style="font-weight:normal;">

<p style="font-weight:normal;">. how to respond

<p style="font-weight:normal;">1: Edit yourself-use the talk page. be neutral. Follow the rules of social media -be interesting, humble and honest. Don't try to be anonymous- it could backfire.

<p style="font-weight:normal;">2: Put into perspective-add positive elements about firm. Add pictures. change numerals into letters. Address the root of the problem. <p style="font-weight:normal;">3: Get help from family and friends-enlist people to help out. <p style="font-weight:normal;">4.Other uses of Wikipedia <p style="font-weight:normal;">Intra-company collaborative projects <p style="font-weight:normal;">Use for knowledge management within a company. <p style="font-weight:normal;">Cheaper than a commercial solution. <p style="font-weight:normal;">Nokia, Adobe, Dell, Shell use collaborative projects to find solutions. Entice employees to join rather than force them. <p style="font-weight:normal;">Own vs. 3rd party collaborative <p style="font-weight:normal;">P&G created a forum for menstruating girls <p style="font-weight:normal;">Starbucks made a forum for new service ideas <p style="font-weight:normal;">B2B share info and reviews. <p style="font-weight:normal;">Other types of collaborative projects <p style="font-weight:normal;">pinterest-share visuals and organize into clusters-act as storefronts <p style="font-weight:normal;">forums-specialized <p style="font-weight:normal;">Further reading <p style="font-weight:normal;">susceptibility to manipulating truth but outweighed by popular dissemination of knowledge. <p style="font-weight:normal;">